Strategic City Branding: Insights from Asian Cities - Viriya Taecharungroj - Books - Taylor & Francis Ltd - 9781032959191 - July 20, 2026
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Viriya Taecharungroj
Strategic City Branding: Insights from Asian Cities

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Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 20, 2026
ISBN13 9781032959191
Publishers Taylor & Francis Ltd
Pages 152
Dimensions 150 × 220 × 10 mm   ·   310 g

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