Strategic City Branding: Insights from Asian Cities - Viriya Taecharungroj - Books - Taylor & Francis Ltd - 9781032958989 - January 28, 2025
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Viriya Taecharungroj
Strategic City Branding: Insights from Asian Cities

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Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.

114 pages, 13 Line drawings, black and white; 1 Halftones, black and white; 14 Illustrations, black

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 28, 2025
ISBN13 9781032958989
Publishers Taylor & Francis Ltd
Pages 152
Dimensions 223 × 146 × 16 mm   ·   324 g
Language English  

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