Strategic Brand Management: Surviving the Competitive Environment - Baisya, Rajat K (Chairman and Managing Director - Strategic Consulting Group Pvt Ltd) - Books - Taylor & Francis Ltd - 9781032947457 - October 26, 2026
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Baisya, Rajat K (Chairman and Managing Director - Strategic Consulting Group Pvt Ltd)
Strategic Brand Management: Surviving the Competitive Environment

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HK$ 1,726
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Expected delivery Nov 3 - 6, 2026
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The book covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released October 26, 2026
ISBN13 9781032947457
Publishers Taylor & Francis Ltd
Pages 280
Dimensions 150 × 220 × 20 mm   ·   593 g   (Weight (estimated))

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