Strategic Brand Management: Surviving the Competitive Environment - Baisya, Rajat K (Chairman and Managing Director - Strategic Consulting Group Pvt Ltd) - Books - Taylor & Francis Ltd - 9781032947464 - October 26, 2026
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Baisya, Rajat K (Chairman and Managing Director - Strategic Consulting Group Pvt Ltd)
Strategic Brand Management: Surviving the Competitive Environment

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HK$ 469
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Expected delivery Nov 3 - 6, 2026
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The book covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand.

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released October 26, 2026
ISBN13 9781032947464
Publishers Taylor & Francis Ltd
Pages 280
Dimensions 150 × 220 × 10 mm   ·   561 g   (Weight (estimated))

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