Digital Advertising Theory - - Books - Taylor & Francis Ltd - 9781032937625 - October 2, 2026
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Digital Advertising Theory 4th edition

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HK$ 1,538
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Expected delivery Oct 12 - 15, 2026

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This book examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today’s evolving media environment.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released October 2, 2026
ISBN13 9781032937625
Publishers Taylor & Francis Ltd
Pages 394
Dimensions 150 × 220 × 20 mm   ·   623 g   (Weight (estimated))
Editor Rodgers, Shelly (University of Missouri, USA)
Editor Thorson, Esther (Michigan State University, USA)

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