Digital Advertising Theory - - Books - Taylor & Francis Ltd - 9781032937618 - October 2, 2026
In case cover and title do not match, the title is correct

Digital Advertising Theory 4th edition

Price
HK$ 568
excl. VAT
Expected delivery Oct 12 - 15, 2026

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

This book examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today’s evolving media environment.

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released October 2, 2026
ISBN13 9781032937618
Publishers Taylor & Francis Ltd
Pages 394
Dimensions 150 × 220 × 10 mm   ·   592 g   (Weight (estimated))
Editor Rodgers, Shelly (University of Missouri, USA)
Editor Thorson, Esther (Michigan State University, USA)

Mere med samme udgiver