Consumer Engagement in the Cultural Sector: Museums and Science Centres - Routledge Studies in Central and Eastern European Business and Economics - Magdalena Kosiada-Sylburska - Books - Taylor & Francis Ltd - 9781032909974 - June 22, 2026
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Magdalena Kosiada-Sylburska
Consumer Engagement in the Cultural Sector: Museums and Science Centres - Routledge Studies in Central and Eastern European Business and Economics

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The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres, and other cultural institutions.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 22, 2026
ISBN13 9781032909974
Publishers Taylor & Francis Ltd
Pages 312
Dimensions 150 × 220 × 10 mm   ·   600 g

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