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Consumer Engagement in the Cultural Sector: Museums and Science Centres - Routledge Studies in Central and Eastern European Business and Economics Magdalena Kosiada-Sylburska
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Consumer Engagement in the Cultural Sector: Museums and Science Centres - Routledge Studies in Central and Eastern European Business and Economics
Magdalena Kosiada-Sylburska
The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres, and other cultural institutions.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 31, 2025 |
| ISBN13 | 9781032909912 |
| Publishers | Taylor & Francis Ltd |
| Pages | 312 |
| Dimensions | 150 × 220 × 20 mm · 760 g |
| Language | English |
