Rituals and Routines: Reflecting Change, Redefining Meaning, Recasting Scope - Key Issues in Marketing Management - - Books - Taylor & Francis Ltd - 9781032889542 - July 20, 2026
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Rituals and Routines: Reflecting Change, Redefining Meaning, Recasting Scope - Key Issues in Marketing Management

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This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released July 20, 2026
ISBN13 9781032889542
Publishers Taylor & Francis Ltd
Pages 146
Dimensions 150 × 220 × 10 mm   ·   280 g
Editor Nuttall, Pete
Editor Tinson, Julie

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