Rituals and Routines: Reflecting Change, Redefining Meaning, Recasting Scope - Key Issues in Marketing Management - - Books - Taylor & Francis Ltd - 9781032889320 - December 9, 2024
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Rituals and Routines: Reflecting Change, Redefining Meaning, Recasting Scope - Key Issues in Marketing Management

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This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

139 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 9, 2024
ISBN13 9781032889320
Publishers Taylor & Francis Ltd
Pages 146
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  
Editor Nuttall, Pete
Editor Tinson, Julie

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