Consumer Decision-Making, Analytics and AI - Routledge Studies in Marketing - Smith, Andrew (Nottingham University Business School, UK) - Books - Taylor & Francis Ltd - 9781032830452 - October 16, 2026
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Smith, Andrew (Nottingham University Business School, UK)
Consumer Decision-Making, Analytics and AI - Routledge Studies in Marketing

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Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 16, 2026
ISBN13 9781032830452
Publishers Taylor & Francis Ltd
Pages 142
Dimensions 154 × 232 × 12 mm   ·   252 g

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