Interfaith Marketing: A Cross-Religious Approach - Routledge Studies in Marketing - Frank G. Cabano - Books - Taylor & Francis Ltd - 9781032827483 - July 20, 2026
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Frank G. Cabano
Interfaith Marketing: A Cross-Religious Approach - Routledge Studies in Marketing

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The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 20, 2026
ISBN13 9781032827483
Publishers Taylor & Francis Ltd
Pages 330
Dimensions 150 × 220 × 10 mm   ·   650 g

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