Interfaith Marketing: A Cross-Religious Approach - Routledge Studies in Marketing - Frank G. Cabano - Books - Taylor & Francis Ltd - 9781032827476 - November 20, 2024
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Frank G. Cabano
Interfaith Marketing: A Cross-Religious Approach - Routledge Studies in Marketing

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The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.

230 pages, 21 Tables, black and white; 31 Line drawings, black and white; 31 Illustrations, black an

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 20, 2024
ISBN13 9781032827476
Publishers Taylor & Francis Ltd
Pages 330
Dimensions 150 × 220 × 20 mm   ·   600 g
Language English  

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