Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective - Elwira Gross-Golacka - Books - Taylor & Francis Ltd - 9781032781860 - June 21, 2026
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Elwira Gross-Golacka
Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective

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The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 21, 2026
ISBN13 9781032781860
Publishers Taylor & Francis Ltd
Pages 184
Dimensions 150 × 220 × 10 mm   ·   350 g

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