Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective - Elwira Gross-Golacka - Books - Taylor & Francis Ltd - 9781032770505 - November 19, 2024
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Elwira Gross-Golacka
Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective

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The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.

200 pages, 34 Line drawings, black and white; 34 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 19, 2024
ISBN13 9781032770505
Publishers Taylor & Francis Ltd
Pages 184
Dimensions 150 × 220 × 20 mm   ·   510 g
Language English  

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