Start-up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development - - Books - Taylor & Francis Ltd - 9781032770734 - June 21, 2024
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Start-up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development

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This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication.

244 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 21, 2024
ISBN13 9781032770734
Publishers Taylor & Francis Ltd
Pages 244
Dimensions 150 × 220 × 20 mm   ·   640 g
Language English  
Editor Godulla, Alexander (Leipzig University, Germany)
Editor Men, Linjuan Rita (University of Florida, U.S.A.)

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