Start-up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development - - Books - Taylor & Francis Ltd - 9781032770864 - December 26, 2025
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Start-up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development

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This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 26, 2025
ISBN13 9781032770864
Publishers Taylor & Francis Ltd
Pages 244
Dimensions 150 × 220 × 10 mm   ·   470 g
Language English  
Editor Godulla, Alexander (Leipzig University, Germany)
Editor Men, Linjuan Rita (University of Florida, U.S.A.)

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