Shopping Centre Marketing: Value Creation and Customer Engagement - Routledge Research in the Retail Industry - Piotr Krowicki - Books - Taylor & Francis Ltd - 9781032690537 - June 27, 2025
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Piotr Krowicki
Shopping Centre Marketing: Value Creation and Customer Engagement - Routledge Research in the Retail Industry

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In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 27, 2025
ISBN13 9781032690537
Publishers Taylor & Francis Ltd
Pages 222
Dimensions 150 × 220 × 10 mm   ·   360 g
Language English  

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