Shopping Centre Marketing: Value Creation and Customer Engagement - Routledge Research in the Retail Industry - Piotr Krowicki - Books - Taylor & Francis Ltd - 9781032690520 - February 26, 2024
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Piotr Krowicki
Shopping Centre Marketing: Value Creation and Customer Engagement - Routledge Research in the Retail Industry

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In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.

264 pages, 55 Tables, black and white; 24 Line drawings, black and white; 24 Illustrations, black an

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 26, 2024
ISBN13 9781032690520
Publishers Taylor & Francis Ltd
Pages 222
Dimensions 150 × 220 × 20 mm   ·   590 g
Language English  

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