Digital Public Relations and Marketing Communication Trends in Africa - Routledge New Directions in PR & Communication Research - - Books - Taylor & Francis Ltd - 9781032689630 - December 26, 2025
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Digital Public Relations and Marketing Communication Trends in Africa - Routledge New Directions in PR & Communication Research

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The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 26, 2025
ISBN13 9781032689630
Publishers Taylor & Francis Ltd
Pages 214
Dimensions 150 × 220 × 10 mm   ·   410 g
Language English  
Editor Njathi, Anne W.
Editor Watkins, Brandi

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