Digital Public Relations and Marketing Communication Trends in Africa - Routledge New Directions in PR & Communication Research - - Books - Taylor & Francis Ltd - 9781032689616 - June 7, 2024
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Digital Public Relations and Marketing Communication Trends in Africa - Routledge New Directions in PR & Communication Research

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The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.

224 pages, 19 Tables, black and white; 10 Line drawings, black and white; 6 Halftones, black and whi

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 7, 2024
ISBN13 9781032689616
Publishers Taylor & Francis Ltd
Pages 214
Dimensions 150 × 220 × 20 mm   ·   570 g
Language English  
Editor Njathi, Anne W.
Editor Watkins, Brandi

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