Attraction of Knowledge Celebrities: How They Motivate Users to Pay for Knowledge - China Perspectives - Xiaoyu Chen - Books - Taylor & Francis Ltd - 9781032673530 - May 6, 2025
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Xiaoyu Chen
Attraction of Knowledge Celebrities: How They Motivate Users to Pay for Knowledge - China Perspectives

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This book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 6, 2025
ISBN13 9781032673530
Publishers Taylor & Francis Ltd
Pages 144
Dimensions 150 × 220 × 10 mm   ·   290 g
Language English  

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