Attraction of Knowledge Celebrities: How They Motivate Users to Pay for Knowledge - China Perspectives - Xiaoyu Chen - Books - Taylor & Francis Ltd - 9781032669458 - December 29, 2023
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Xiaoyu Chen
Attraction of Knowledge Celebrities: How They Motivate Users to Pay for Knowledge - China Perspectives

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This book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms.

176 pages, 34 Tables, black and white; 4 Line drawings, black and white; 4 Illustrations, black and

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 29, 2023
ISBN13 9781032669458
Publishers Taylor & Francis Ltd
Pages 144
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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