Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good - Saloni Firasta-Vastani - Books - Taylor & Francis Ltd - 9781032658940 - July 29, 2024
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Saloni Firasta-Vastani
Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good

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This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.

208 pages, 4 Tables, black and white; 14 Line drawings, black and white; 2 Halftones, black and whit

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 29, 2024
ISBN13 9781032658940
Publishers Taylor & Francis Ltd
Pages 160
Dimensions 160 × 241 × 18 mm   ·   420 g
Language English  

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