Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good - Saloni Firasta-Vastani - Books - Taylor & Francis Ltd - 9781032634814 - June 22, 2026
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Saloni Firasta-Vastani
Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good

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This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 22, 2026
ISBN13 9781032634814
Publishers Taylor & Francis Ltd
Pages 160
Dimensions 150 × 220 × 10 mm   ·   330 g

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