The Cult of Beauty: Gender Discourse in Indian Advertising - Jethwaney, Jaishri (Ministry of Health & Family Welfare, (Govt of India)) - Books - Taylor & Francis Ltd - 9781032613598 - July 30, 2025
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Jethwaney, Jaishri (Ministry of Health & Family Welfare, (Govt of India))
The Cult of Beauty: Gender Discourse in Indian Advertising

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This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 30, 2025
ISBN13 9781032613598
Publishers Taylor & Francis Ltd
Pages 148
Dimensions 150 × 220 × 10 mm   ·   260 g
Language English  

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