The Cult of Beauty: Gender Discourse in Indian Advertising - Jethwaney, Jaishri (Ministry of Health & Family Welfare, (Govt of India)) - Books - Taylor & Francis Ltd - 9781032613581 - March 12, 2024
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Jethwaney, Jaishri (Ministry of Health & Family Welfare, (Govt of India))
The Cult of Beauty: Gender Discourse in Indian Advertising

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This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives.

160 pages, 12 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black an

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 12, 2024
ISBN13 9781032613581
Publishers Taylor & Francis Ltd
Pages 148
Dimensions 150 × 220 × 20 mm   ·   450 g
Language English  

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