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The Cult of Beauty: Gender Discourse in Indian Advertising Jethwaney, Jaishri (Ministry of Health & Family Welfare, (Govt of India))
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The Cult of Beauty: Gender Discourse in Indian Advertising
Jethwaney, Jaishri (Ministry of Health & Family Welfare, (Govt of India))
This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives.
160 pages, 12 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black an
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 12, 2024 |
| ISBN13 | 9781032613581 |
| Publishers | Taylor & Francis Ltd |
| Pages | 148 |
| Dimensions | 150 × 220 × 20 mm · 450 g |
| Language | English |