Winning the Global TV News Game - Routledge Library Editions: Broadcasting - Johnston Carla Brooks - Books - Taylor & Francis Ltd - 9781032607757 - December 22, 2023
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Johnston Carla Brooks
Winning the Global TV News Game - Routledge Library Editions: Broadcasting

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Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.

340 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 22, 2023
ISBN13 9781032607757
Publishers Taylor & Francis Ltd
Pages 340
Dimensions 150 × 220 × 20 mm   ·   800 g
Language English  

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