Individuals in B2B Marketing: Sensemaking and Action in Context - Routledge Studies in Marketing - - Books - Taylor & Francis Ltd - 9781032482200 - June 21, 2024
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Individuals in B2B Marketing: Sensemaking and Action in Context - Routledge Studies in Marketing

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This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment.

280 pages, 8 Tables, black and white; 12 Line drawings, black and white; 5 Halftones, black and whit

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 21, 2024
ISBN13 9781032482200
Publishers Taylor & Francis Ltd
Pages 264
Dimensions 150 × 220 × 20 mm   ·   540 g
Language English  
Editor Barner-R?smussen, Wilhelm
Editor Ivanova-Gongne, Maria (Abo Akademi University, Finland.)
Editor Koporcic, Nikolina (Abo Akademi University, Finland)
Editor Torkkeli, Lasse (LAB University of Applied Sciences, Finland)

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