Individuals in B2B Marketing: Sensemaking and Action in Context - Routledge Studies in Marketing - - Books - Taylor & Francis Ltd - 9781032482361 - December 26, 2025
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Individuals in B2B Marketing: Sensemaking and Action in Context - Routledge Studies in Marketing

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This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 26, 2025
ISBN13 9781032482361
Publishers Taylor & Francis Ltd
Pages 264
Dimensions 150 × 220 × 10 mm   ·   510 g
Language English  
Editor Barner-R?smussen, Wilhelm
Editor Ivanova-Gongne, Maria (Abo Akademi University, Finland.)
Editor Koporcic, Nikolina (Abo Akademi University, Finland)
Editor Torkkeli, Lasse (LAB University of Applied Sciences, Finland)

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