Digital Marketing: Analyzing its Transversal Impact - - Books - Taylor & Francis Ltd - 9781032471730 - July 12, 2024
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Digital Marketing: Analyzing its Transversal Impact

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This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing.

294 pages, 12 Tables, black and white; 2 Line drawings, color; 8 Line drawings, black and white; 2 I

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 12, 2024
ISBN13 9781032471730
Publishers Taylor & Francis Ltd
Pages 294
Dimensions 150 × 220 × 20 mm   ·   644 g
Language English  
Editor Botelho Pires, Paulo (Polytechnic of Porto, Portugal)
Editor Duarte Santos, Jose (Polytechnic of Porto, Portugal)
Editor Veiga Pereira, Ines (Polytechnic of Porto, Portugal)

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