Digital Marketing: Analyzing its Transversal Impact - - Books - Taylor & Francis Ltd - 9781032471846 - May 21, 2026
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Digital Marketing: Analyzing its Transversal Impact

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This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 21, 2026
ISBN13 9781032471846
Publishers Taylor & Francis Ltd
Pages 294
Dimensions 150 × 220 × 10 mm   ·   560 g
Editor Botelho Pires, Paulo (Polytechnic of Porto, Portugal)
Editor Duarte Santos, Jose (Polytechnic of Porto, Portugal)
Editor Veiga Pereira, Ines (Polytechnic of Porto, Portugal)

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