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Social Brand Management in a Post Covid-19 Era - Routledge Focus on Business and Management Patricia Dias
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Social Brand Management in a Post Covid-19 Era - Routledge Focus on Business and Management
Patricia Dias
This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.
68 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 29, 2024 |
| ISBN13 | 9781032465739 |
| Publishers | Taylor & Francis Ltd |
| Pages | 68 |
| Dimensions | 215 × 138 × 8 mm · 108 g |
| Language | English |
