Social Brand Management in a Post Covid-19 Era - Routledge Focus on Business and Management - Patricia Dias - Books - Taylor & Francis Ltd - 9781032465722 - July 7, 2023
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Patricia Dias
Social Brand Management in a Post Covid-19 Era - Routledge Focus on Business and Management

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This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.

104 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 7, 2023
ISBN13 9781032465722
Publishers Taylor & Francis Ltd
Pages 68
Dimensions 224 × 142 × 11 mm   ·   216 g
Language English  

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