The Innovation Odyssey: Lessons from an Impossible Project - Christophe Midler - Books - Taylor & Francis Ltd - 9781032454306 - April 21, 2023
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Christophe Midler
The Innovation Odyssey: Lessons from an Impossible Project

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This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market.

226 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 21, 2023
ISBN13 9781032454306
Publishers Taylor & Francis Ltd
Pages 226
Dimensions 163 × 239 × 18 mm   ·   458 g
Language English  

Mere med samme udgiver

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