The Innovation Odyssey: Lessons from an Impossible Project - Christophe Midler - Books - Taylor & Francis Ltd - 9781032387468 - April 21, 2023
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Christophe Midler
The Innovation Odyssey: Lessons from an Impossible Project

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This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market.

226 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 21, 2023
ISBN13 9781032387468
Publishers Taylor & Francis Ltd
Pages 226
Dimensions 235 × 154 × 15 mm   ·   358 g
Language English  

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