Relationship Marketing in Franchising and Retailing - - Books - Taylor & Francis Ltd - 9781032427980 - March 31, 2023
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Relationship Marketing in Franchising and Retailing

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This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

126 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 31, 2023
ISBN13 9781032427980
Publishers Taylor & Francis Ltd
Pages 130
Dimensions 285 × 179 × 16 mm   ·   384 g
Language English  
Editor Frazer, Lorelle (University of Sunshine Coast, Australia)
Editor Thaichon, Park (University of Southern Queensland, Australia)
Editor Weaven, Scott (Griffith University, Australia)

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