Relationship Marketing in Franchising and Retailing - - Books - Taylor & Francis Ltd - 9781032427997 - October 9, 2024
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Relationship Marketing in Franchising and Retailing

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This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

130 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 9, 2024
ISBN13 9781032427997
Publishers Taylor & Francis Ltd
Pages 130
Dimensions 150 × 220 × 10 mm   ·   260 g
Language English  
Editor Frazer, Lorelle (University of Sunshine Coast, Australia)
Editor Thaichon, Park (University of Southern Queensland, Australia)
Editor Weaven, Scott (Griffith University, Australia)

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