Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour - Routledge Studies in Marketing - Honorata Howaniec - Books - Taylor & Francis Ltd - 9781032329239 - August 26, 2024
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Honorata Howaniec
Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour - Routledge Studies in Marketing

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This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

226 pages, 36 Tables, black and white; 39 Line drawings, black and white; 39 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 26, 2024
ISBN13 9781032329239
Publishers Taylor & Francis Ltd
Pages 226
Dimensions 234 × 154 × 15 mm   ·   366 g
Language English  

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