Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour - Routledge Studies in Marketing - Honorata Howaniec - Books - Taylor & Francis Ltd - 9781032329222 - February 24, 2023
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Honorata Howaniec
Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour - Routledge Studies in Marketing

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This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

256 pages, 36 Tables, black and white; 39 Line drawings, black and white; 39 Illustrations, black an

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 24, 2023
ISBN13 9781032329222
Publishers Taylor & Francis Ltd
Pages 226
Dimensions 150 × 220 × 20 mm   ·   600 g
Language English  

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