Consumer Packaging Strategy: Localisation in Asian Markets - Routledge Advances in Management and Business Studies - Khan, Huda (University of Aberdeen, UK) - Books - Taylor & Francis Ltd - 9781032324036 - October 8, 2024
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Khan, Huda (University of Aberdeen, UK)
Consumer Packaging Strategy: Localisation in Asian Markets - Routledge Advances in Management and Business Studies

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This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

150 pages, 29 Tables, black and white; 15 Halftones, black and white; 15 Illustrations, black and wh

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 8, 2024
ISBN13 9781032324036
Publishers Taylor & Francis Ltd
Pages 150
Dimensions 150 × 220 × 10 mm   ·   240 g
Language English  

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