Consumer Packaging Strategy: Localisation in Asian Markets - Routledge Advances in Management and Business Studies - Khan, Huda (University of Aberdeen, UK) - Books - Taylor & Francis Ltd - 9780367430368 - August 18, 2022
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Khan, Huda (University of Aberdeen, UK)
Consumer Packaging Strategy: Localisation in Asian Markets - Routledge Advances in Management and Business Studies

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This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

184 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 18, 2022
ISBN13 9780367430368
Publishers Taylor & Francis Ltd
Pages 150
Dimensions 150 × 220 × 20 mm   ·   460 g
Language English  
Editor Chrysochou, Polymeros
Editor Khan, Huda
Editor Lee, Richard

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