Transhumanisms and Biotechnologies in Consumer Society - Key Issues in Marketing Management - - Books - Taylor & Francis Ltd - 9781032281759 - May 27, 2024
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Transhumanisms and Biotechnologies in Consumer Society - Key Issues in Marketing Management 1st edition

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This book offers new, critical perspectives on the impact of “life-enhancing” technological advancements on consumer identity positions and market evolutions. It will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level.

212 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 27, 2024
ISBN13 9781032281759
Publishers Taylor & Francis Ltd
Pages 212
Dimensions 150 × 220 × 10 mm   ·   410 g
Language English  
Editor Dholakia, Nikhilesh (University of Rhode Island, USA)
Editor Houston, Rika (California State University, USA)
Editor Takhar, Jennifer

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