Transhumanisms and Biotechnologies in Consumer Society - Key Issues in Marketing Management - - Books - Taylor & Francis Ltd - 9781032281735 - November 28, 2022
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Transhumanisms and Biotechnologies in Consumer Society - Key Issues in Marketing Management

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This book offers new, critical perspectives on the impact of “life-enhancing” technological advancements on consumer identity positions and market evolutions. It will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level.

206 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 28, 2022
ISBN13 9781032281735
Publishers Taylor & Francis Ltd
Pages 212
Dimensions 150 × 220 × 20 mm   ·   544 g
Language English  
Editor Dholakia, Nikhilesh (University of Rhode Island, USA)
Editor Houston, Rika (California State University, USA)
Editor Takhar, Jennifer

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