Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places - Routledge Studies in Marketing - Mabillard, Vincent (Universite Libre de Bruxelles, Belgium.) - Books - Taylor & Francis Ltd - 9781032260358 - June 27, 2025
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Mabillard, Vincent (Universite Libre de Bruxelles, Belgium.)
Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places - Routledge Studies in Marketing

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Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 27, 2025
ISBN13 9781032260358
Publishers Taylor & Francis Ltd
Pages 336
Dimensions 156 × 234 × 21 mm   ·   536 g
Language English  

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