Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places - Routledge Studies in Marketing - Mabillard, Vincent (Universite Libre de Bruxelles, Belgium.) - Books - Taylor & Francis Ltd - 9781032260310 - December 4, 2023
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Mabillard, Vincent (Universite Libre de Bruxelles, Belgium.)
Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places - Routledge Studies in Marketing

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Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.

392 pages, 23 Tables, black and white; 63 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 4, 2023
ISBN13 9781032260310
Publishers Taylor & Francis Ltd
Pages 336
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  
Editor Mabillard, Vincent (Universite Libre de Bruxelles, Belgium.)
Editor Pasquier, Martial (Swiss Graduate School of Public Administration, Switzerland)
Editor Vuignier, Renaud (Universite de Lausanne, Switzerland.)

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