Artificial Intelligence for Marketing Management - Routledge Studies in Marketing - - Books - Taylor & Francis Ltd - 9781032248493 - May 27, 2024
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Artificial Intelligence for Marketing Management - Routledge Studies in Marketing

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Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

206 pages, 16 Tables, black and white; 17 Line drawings, black and white; 17 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 27, 2024
ISBN13 9781032248493
Publishers Taylor & Francis Ltd
Pages 206
Dimensions 157 × 234 × 19 mm   ·   342 g
Language English  
Editor Quach, Sara (Griffith University, Australia)
Editor Thaichon, Park (University of Southern Queensland, Australia)

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