Artificial Intelligence for Marketing Management - Routledge Studies in Marketing - - Books - Taylor & Francis Ltd - 9781032248486 - November 10, 2022
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Artificial Intelligence for Marketing Management - Routledge Studies in Marketing

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Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

200 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 10, 2022
ISBN13 9781032248486
Publishers Taylor & Francis Ltd
Pages 206
Dimensions 163 × 240 × 18 mm   ·   446 g
Language English  
Editor Quach, Sara (Griffith University, Australia)
Editor Thaichon, Park (University of Southern Queensland, Australia)

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