Strategic Pricing and Management Accounting - Routledge Studies in Accounting - Dugdale, David (University of Bristol, UK) - Books - Taylor & Francis Ltd - 9781032224848 - May 27, 2024
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Dugdale, David (University of Bristol, UK)
Strategic Pricing and Management Accounting - Routledge Studies in Accounting

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The book analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation and dynamic pricing, with traditional economic theory, showing how these ideas have implications for management accountants and the value that they can bring to the business.

176 pages, 38 Tables, black and white; 19 Line drawings, black and white; 19 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 27, 2024
ISBN13 9781032224848
Publishers Taylor & Francis Ltd
Pages 176
Dimensions 156 × 230 × 14 mm   ·   298 g
Language English  

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