Strategic Pricing and Management Accounting - Routledge Studies in Accounting - Dugdale, David (University of Bristol, UK) - Books - Taylor & Francis Ltd - 9781032224824 - November 11, 2022
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Dugdale, David (University of Bristol, UK)
Strategic Pricing and Management Accounting - Routledge Studies in Accounting

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The book analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation and dynamic pricing, with traditional economic theory, showing how these ideas have implications for management accountants and the value that they can bring to the business.

224 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 11, 2022
ISBN13 9781032224824
Publishers Taylor & Francis Ltd
Pages 176
Dimensions 240 × 163 × 18 mm   ·   400 g
Language English  

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